Session insights sit alongside the numbers: recordings of real sessions and heatmaps of where people click and scroll.
Why
Quantitative analysis tells you where people drop out. Watching a session tells you why. They answer different halves of the same question.
Heatmaps
Aggregate attention on a page — where clicks land, how far people scroll. Useful for finding things people are trying to click that are not links.
Recordings
Individual sessions replayed. Watch a handful at a known drop-off point; it is usually enough.
Privacy
Session recording captures what people do on your site. Treat it as personal data, exclude sensitive fields, and make sure your privacy notice covers it.