Flows show the paths people actually take, rather than the one you designed.
What it shows
Starting from an event, the sequences that follow, weighted by how common they are.
What to look for
- Loops — people going back and forth, which usually means they cannot find something
- Unexpected exits — where people leave from
- Paths you did not design that are more common than the one you did
Using it with funnels
Flows tell you what people do; funnels measure whether they get somewhere. Use Flows to find the path worth measuring, then build a funnel for it.