Your brand as found on your site: logo, palette, typography, imagery and the rules that follow from them.
What is here
Why it matters
Anything the work produces that has a visual form — a deck, a site, a mockup — uses this. Correcting it here corrects everything built afterwards.
Only your brand
The brand book shows the directory's own brand. Other crawled sites are offered separately and clearly labelled as reference, so a competitor's palette never silently becomes yours.